Advertisements for Cocoa and Biscuits
Unknown graphic designer
6¾ x 4¾ inches
Charles Gibbon, For Lack of Gold, 1890, front paste-down.
These advertisements, published in a yellowback on very cheap paper, exemplify the greater emphasis on visual devices in commercials appearing in the final quarter of the nineteenth century. The variations in the style and sizes of the fonts create a more interesting, alluring document than the densely-printed advertisements of the earlier Victorian period.
Click on image to enlarge it.
Scanned image and text by Simon Cooke.