Willing House. Listed Building. 1909. Architects: Alfred Hart and Leslie Waterhouse. Location: 356-364 Gray’s Inn Road, London WC1X 8BH. According to British Listed Buildings, Hart and Waterhouse designed this building for Messrs Willing Advertising. For the roof peak A. Stanley Young created the Mercury, who traditionally represents both communication and commerce — a fitting sculptural embellishment for an advertising agency. [Click on these images and the one below to enlarge them.]

Bow window and main entrance. Carving by William Aumonier. British Listed Buildings describes Willing House as “French Baroque.”

Closer views of Aumonier's carving over the main entrance.

Two photographs at right: Aumonier's paired bas reliefs..

Photographs by Robert Freidus. Text, perspective correction, and formatting by George P. Landow. You may use these images without prior permission for any scholarly or educational purpose as long as you (1) credit the photographer and (2) link your document to this URL in a web document or cite the Victorian Web in a print one.]


Bradley, Simon, and Nikolaus Pevsner. London 6: Westminster. “The Buildings of England.” New Haven and London: Yale University Press, 2003.

Willing House and Attached Wall with Railings 356-364, Camden Town.” British Listed Buildings [Listing NGR: TQ3049182936]. Web. 4 February 2012.

Last modified 3 February 2012